Designing a Luxe Consumer Experience
School of Design Published on 11 Nov 2017

An aerial view of Novotel Singapore on Stevens, the latest project that our Industrial Design students will embark on.


Nestled on a beautifully landscaped property along Stevens Road, Novotel Singapore on Stevens is the latest hotel to open in Singapore under AccorHotels Group. This will be the new 'workspace' for our Diploma in Industrial Design students. Why? Under a new three-year collaboration between Novotel Singapore and NYP, our SDN students will have the chance to work on Service Experience Design & Innovation Projects for the hotel chain. This will mean using technology, such as the Eye Tracker - a sensor technology that can pinpoint exactly where your eyes are focused - and 360 Fly Cameras to gain insights into consumer behaviour, to propose innovative solutions.