Traditional Chinese Medicine Store Goes Digital
School of Business Management Published on 08 Feb 2019

A team of our School of Business Management students has recently worked with Thye Hin Hoe Medical Store, a popular Traditional Chinese Medicine (TCM) store in Bedok in developing an e-commerce platform. This collaboration allows our students to learn about omnichannel marketing while helping traditional shops to digitalise their business.

Since the launch of their e-commerce platform in June 2018, Thye Hin Hoe has seen an overall 10% increase in its revenue.

Find out more about this project at the media coverage by Channel 8 here.