Riding the Digitainment Wave
Published on 23 Oct 2019

Something new was brewing at NYP-SIRS flagship event - the Industry Practitioner Seminar (IPS) - last Tuesday. Thanks to a partnership between NYP-SIRS and its valued partners, Alibaba-Taobao University and the Singapore Media Academy (SMA), new programmes will be offered to support local companies in developing skillsets useful in leveraging the new Retail Digitainment industry.

Under the Professional Conversion Programme - New Media Professional (PCP - NMP), individuals will be able to make a switch into the retail sector, receive a salary while retraining and be placed into jobs in retail companies. This PCP will see its first intake this Nov. A Professional Certificate in Digital Retail Entertainment, jointly awarded by NYP-SIRS and SMA, will also be rolled out in Dec 2019.

Held annually, the IPS provides a platform for industry leaders to network and provide insights on new market trends and developments. Speakers at this year’s event include Mr Parminder Singh, chief commercial officer of MediaCorp; Mr Zheng Lishun, deputy general manager of China Business Network; and Ms Yvon Bock, founder and CEO of Hegen Pte Ltd.