AI for Business Communication
About this course
Course objectives
Understand the fundamental concepts of AI and its applications in business communication.Learn how to implement AI tools such as chatbots and virtual assistants to improve customer service.Explore the use of natural language processing and sentiment analysis to gain insights from customer feedback.Develop skills in automated content generation for marketing and communication purposes.Analyze case studies to apply theoretical knowledge to real-world business scenarios.Enhance internal communication processes using AI-driven solutions.Gain insights into the ethical considerations and challenges of using AI in business communication.
Course description
This course explores the transformative impact of artificial intelligence (AI) on business communication. Participants will learn how AI technologies can enhance communication strategies, improve customer interactions, and streamline internal processes. The course covers various AI applications, including natural language processing, chatbots, sentiment analysis, and automated content generation. Through practical exercises and real-world examples, participants will gain the skills needed to leverage AI for more effective and efficient business communication.
Trainer Profile
Kimberly Devan, Senior Lecturer
Kimberly Devan has been a trainer and facilitator for AI Business Communications and Business Applications of Generative AI courses since 2023. She also lectures in Professional Business Communication and other communication modules at the School of Business Management, Nanyang Polytechnic. With over 13 years of experience in marketing and technology (MarTech) across various industries – including social media advertising, FinTech, and e-commerce fashion retail, she transitioned into academia to share her expertise. Kimberly holds a Bachelor’s degree in Global Business and Marketing from Arizona State University and a Master’s degree in Innovation from Singapore Management University (SMU). With a strong belief in lifelong learning, she has also earned certifications in Data Analytics, Robotic Process Automation (RPA), UI/UX, Computational Thinking and Coding, and Generative AI over the years. Additionally, her engaging teaching approach and ability to connect with learners ensure they are well prepared for future careers in business management and communication.
Target audiences
Business Professionals, Marketing and Communication Specialists, Customer Service Managers, IT and technology enthusiasts, students and academics, as well as entrepreneurs and start-up founders.