1 Day Search Engine Optimisation Fundamentals
About this course
Course objectives
After the class, learners will be able to:1. Understand how the SEO algorithms affect webpage rankings2. Research keywords to optimise using Target Audience purchase behaviour.3. Optimise webpages using on-site strategies4. Understand how link building can help off-site optimisation
Course description
This course provides you with an understanding of Search Engine algorithms and how the algorithms affect organic search results of your websites. With this knowledge, we will introduce to you strategies for an effective webpage optimisation. This includes how to perform keyword research by understanding your target consumer psychology and search behaviour. With the keywords derived for optimisation, you will be taught how to conduct on-site and off-site SEO analysis to identify opportunities to improve your webpages' ranking on the Search Engine Results Page.