Digital Marketing Analytics

Digital Marketing Analytics

About this course

Course objectives

In order to stay ahead of the competition and take advantage of online opportunities, businesses in the digital era are continuously changing the way they plan, measure, and execute their digital marketing efforts. Participants will discover how the development of digital marketing analytics has fundamentally transformed consumer interactions and marketing tactics.

Course description

Upon successful completion of this course, participants will be able to understand the changing digital marketing landscape, learn and apply their knowledge and skills in data analytics.