Hospitality Industry Analytics
About this course
Course objectives
Participants will learn to interpret key hotel analytics by calculation of various performance metrics and analyse hotel revenue management to determine key performance indicators. This is achieved by applying basic techniques employed in the property level benchmarking and hotel industry performance reports.
Course description
1. Brief introduction to the hospitality business 2. Computation of the key hotel rooms performance indicators of Average Room Rate (AOR), Occupancy Rate (OCC), and Revenue Per Available Room (RevPAR) 3. Reading and interpretation of hotel rooms performance reports (property-level, STB and relevant industry generated reports) 4. Analysis of property-level rooms performance as benchmarked against a competitive set, and basic decision-making based on the analysis
Trainer Profile: Darren Sze, Lecturer
Darren SZE is a dedicated Lecturer at Nanyang Polytechnic, specializing in the School of Business Management. Darren holds a Bachelor's degree in Hospitality and Tourism Management from the National University of Singapore (NUS). This program provided him with a strong foundation in hospitality and tourism principles and practices, equipping him with the skills and knowledge necessary to excel in the field of hospitality management. With a strong commitment to education and a passion for teaching, Darren brings a wealth of knowledge and experience to the classroom. Darren's expertise in business management and their engaging teaching style make them a valuable asset to the institution.
Target audiences
Individuals who are interested in gaining a deeper understanding of hotel analytics and revenue management.