Professional Certificate in Digital Retail Entertainment
About this course
Course objectives
On 22 October 2019, SIRS and the Singapore Media Academy (SMA) signed a Memorandum of Understanding, and announced the upcoming launch of the joint Professional Certificate in Digital Retail Entertainment.With the increasing popularity of livestreaming and video marketing, the digital retail entertainment industry is now valued at more than S$20 billion, and is a strategy that retailers should not miss out on in growing their customer base, and retaining their customers' brand loyalty.
ModulesParticipants will have to complete the following programmes to receive the joint certificate:SIRS' Alibaba Content Marketing ProgrammeSingapore Media Academy's Making Online Content Programme
Course description
Livestreaming and video marketing operationsDeveloping engaging content through compelling storytellingHow to become a key opinion leader (KOL) to attract, engage, and convert your audienceGrowing and managing your fans and community