Design Service

The School of Design & Media (SDM) offers a variety of design consultancy and services to the industry. This allows staff and students to work together with the industry to realise projects for the benefit of all.

Our services include:

  • Product styling and conceptualisation
  • Product development and design
  • User experience journey mapping
  • Print and environmental graphics
  • Packaging design
  • Corporate identity and brand management
  • Retail display and exhibition design
  • Interior design

Industry Projects

The following are some of the industry projects that we have worked on:

Cellini Experience Journey Mapping

Briefing by Cellini personnel in preparation for the customer journey mapping project.

Wing Tai Experience Journey Mapping

Customer experience journey mapping at Wing Tai’s TopShop. The results will be analysed and used to improve service experience.

Lifestyle Design

Students designed, fabricated and installed a sight and sound display which captured the imagination of visitors at the Nex Shopping Mall.

ONG&ONG Millennials Project

Lifestyle product design project supported by ONG&ONG Group - a customisable set of modular fashion bags for the millennials.

Magic Forest

Sustainable wooden toy design for Magic Forest.

NKF Dialysis Centres

Making the waiting lounge at the National Kidney Foundation Dialysis Centres more comfortable and friendly for patients. Five centres have adopted this concept.

Dover Park Hospice

Design proposals for public education for Dover Park Hospice.

Siloso Beach Resort

Representatives from Siloso Beach Resort reviewed the proposals that included branding, toiletries, amenities and publicity materials.

Changi Airport Group

Skytrain livery for Changi Airport Group

Risis Private Limited

Window displays for Risis@Botanic Gardens.

Singapore Armed Forces

SAF personnel reviewing the proposals for the Army Open House 2017 identity.

For more projects featured in the School webpage, please click here.