The School of Design, Nanyang Polytechnic in collaboration with the Royal College of Art, United Kingdom, 
proudly presents 
Service Experience Design Masterclass 2018.

Service Experience Design is an emerging area of focus that produces well- thought out experiences through a holistic and systematic approach. This cross-disciplinary practice employs various skill in design, ethnography research, behavioural insights, experience mapping, business innovation, service marketing, communications and project management.


Delivered exclusively in Singapore by Dr Nick de Léon, the Head of Service Design Programme in Royal College of Art, United Kingdom, the Masterclass aims to enhance participants’ knowledge on Service Experience Design and to enable them to create unique experiences for their users and customers through the applications of Service Design principles. Participants will apply Service Experience Design considerations to create innovative solutions and implement them in real-life projects at their workplace.  They will suggest possible solutions using Service Design principles with user-centred design approach.

The Masterclass also aims to build a vibrant community of Service Experience Designers. Participants will be able to establish and contribute to the rapid development and growth of service design as a distinct discipline in Singapore, making it a regional centre of excellence for product and service innovation and the transformation of businesses and organisations.

Who should attend?

Service Designers, Experience Designer, User Interaction Designer, Customer Experience Designer or equivalent in any sector, including Healthcare, Banking & Finance, Government, Hospitality, Food & Beverage and Retail.

Available Funding:

Successfully registered participants will receive the following funding from SkillsFuture Singapore.

4-Day Masterclass (All Singaporeans & PRs)
Course fee $4,500.00
SkillsFuture Subsidy $3,150.00
Total Gross $1,350.00
Total GST $94.50
Total Fee Payable (incl GST) $1,444.50

4-Day Masterclass (All Singaporeans & PRs sponsored by SMEs)
Course fee $4,500.00
SkillsFuture Subsidy $3,150.00
Total Gross $1,350.00
Total GST $94.50
Total Fee Payable by SMEs $1,444.50
Further Funding under Enhanced Training Support for SMEs (ETSS) (additional top up funding to 90%)* $900.00
Final Nett Fee (incl. GST, after additional top up funding to 90% to be claimed by eligible companies*) $544.50
*Note that additional top up funding to 90% must be claimed by eligible companies via Skillsconnect
Seats are limited due to desired class size to maximise learning capacity!

Click here to register (Please register before 29 October 2018)
To find out more about the Masterclass, please email