After exploring different aspects of business in your first year – through core modules like Business Fundamentals, User-Centred Design, and International Business Analysis – you'll be moving on to develop your domain in a core business function (e.g. Supply Chain & Logistics Management) and a cross-functional competency area (e.g. Business Psychology).

Let's help you figure out what this means, and how we will ensure that you and your peers will do well!

Core specialisation: choose 1 out of 4

Deepen your knowledge and application skillsets in your selected core business specialisation. When you're ready, you will complete Teaching Enterprise Projects for real-world businesses.

• Specialisation in E-Commerce & Retail Management
  Ride the wave of digitalisation and transformation in the retail sector. Learn skills in data analytics, e-commerce and omnichannel management – learning units that address e-commerce and retail management issues and scenarios. Master technical concepts and technology applications for a career in retail buying, branding and marketing, or emerging areas such as omnichannel businesses.
• Specialisation in Human Capital Management
  Help organisations optimise and achieve their strategic goals and objectives by leveraging your specialised skills in managing the recruitment, assessment, training and performance of employees. Gain insights and hone your skills in human capital management functions such as recruitment, compensation and benefits, training and development, and performance management. 
• Specialisation in Marketing & Digital Communication
  Skilled marketing and public relations professionals are highly sought after to promote an organisation’s products and services, grow its brand, enhance its public image and manage crises in the digital age. Learn how to acquire market research and consumer insights, leverage your technical expertise and creative flair to drive brand loyalty, and make effective marketing decisions.
• Specialisation in Supply Chain & Logistics Management
  Learn core business and specialised modules that address the supply chain and logistics management issues and scenarios. Master technical concepts and technology applications for a career in logistics, procurement, and warehousing. Thrive in this growing sector as you play a vital role in supporting the nation's global trade and supply chains.

Cross-function specialisation: choose 1 out of 3

Complement your core specialisation with our cross-functional specialisations, which are like "horizontals" to expand your understanding and application in real-life business settings.

• Specialisation in Artificial Intelligence & Business Digitalisation ^*NEW* 
  Don't want to go too deep into technology, but feel that the know-how is necessary? Try creating business apps and digital solutions with ease, using low-code digital tools. Learn how to harness AI responsibly, and also get first-hand experience into forecasting and predicting data to safeguard and expand businesses. Gain confidence to apply innovative and productive digital strategies in real-world settings.
• Specialisation in Business Psychology ^*NEW* 
  Want to know what makes consumers tick? Explore the essentials of business psychology, and dive into understanding what drives different types of consumer behaviour, how organisations manage stakeholders and chart through changes. Plus, learn how you could retain your audience on your app or website, through applied psychology in user experience (UX)!
• Specialisation in International Business Management
  Develop a sound understanding of global affairs and knowledge in international business and trade. You will also network and get exposure to emerging markets through study trips, overseas attachments, and immersion programmes. Gain your extraordinary edge with a global mindset and international business skills, and pursue a career in multinational corporations and enterprises looking to break into overseas markets. 

Three tips from our Course Manager, Ms. Fion Ngiam

1. Think about your personal goals and how you want to shape your future career. As you progress, you’ll be supported in reflecting on your strengths and interests, so you can begin to focus on the areas you’re most passionate about. 
2. Speak to our lecturers during our upcoming EAE Festival or Open House. Get our latest insights and thoughts on market developments, and what will best help you reach your aspirations.
3. Not sure yet? It's okay, keep an open mind. Whether you're aiming for leadership roles, planning to start your own business, or just want a solid base to keep your options open – every specialisation will help you get wherever you desire to be.