About the Course

One Diploma, Two Specialisation, Many Opportunities

Are you interested in understanding how business organisations work?

Then our Diploma in Business Management will take you behind the scenes, give you an insight into the different aspects of business management, including customer relationship and service management, e-commerce and retail management, event management, human resource management, international business, marketing, and supply chain management. Choose to specialise in two of these seven areas and deepen your knowledge in your preferred fields.

Besides giving you a strong foundation in the fundamentals of business, the diploma will also equip you with business analytics, design thinking and people management skills. Your education here will prepare you for a career in businesses across any sector or industry.

Through classroom teaching, case studies, internships and projects, you will be empowered to thrive and succeed in the modern business world.

This diploma is for you if …

You want a broad-based business education that will also help you deepen your skills and understanding in your specific areas of interest.

What You'll Study


  • Customer Relationship & Service Management

    Gain knowledge and skills to plan, organise and implement effective CRM programmes to help businesses deliver good service. You will also be trained to design and manage customer experiences by applying insights from customer psychology and analysis of buying behaviour and preferences.
  • E-Commerce and Retail Management

    Stay up to date in the constantly changing retail landscape with our curriculum, which offers a good balance of core business, specialised e-commerce and retail management modules. Go one step further and also learn technical concepts and technology applications to expand your career options into retail buying, branding and marketing, as well as emerging areas in e-commerce and omnichannel management.
  • Event Management

    Develop a firm foundation in event management, from pitching and conceptualising a programme to managing and executing it. You will be able to create innovative event concepts, deliver effective presentations and successfully close event-related deals.
  • Human Resource Management

    Gain insights and sharpen your knowledge and skills in human resource functions such as recruitment, compensation and benefits, training and development and performance management.
  • International Business

    Develop a good understanding of global affairs and increase your knowledge in international business and trade. This is made possible via networking opportunities and exposure to emerging markets through study trips, overseas attachments and immersion programmes.
  • Marketing & Digital Communications

    Get a head start in becoming the next top marketing professional and learn how to turn your ideas into unlimited possibilities. Join us to discover what drives consumer behaviour and brand loyalty, how you can become the spokesperson for your company, as well as how to use your creativity to create memorable digital marketing campaigns.
  • Supply Chain Management

    Learn how to efficiently and effectively manage processes involving goods and services distribution, from order to delivery. This includes planning, implementing and controlling the operations of the supply chain to ensure cost-effectiveness and good customer service.
  • Career Prospects

    Look forward to a rewarding career in areas such as:

    • Human resource management
    • E-Commerce and Retail management
    • Logistics and supply chain management
    • Customer relationship and service management
    • Event management
    • International business
    • Marketing


  • Further Studies

    Our Diploma in Business Management opens doors for you to further your education at reputable local and overseas universities. Many of our graduates have also received advanced standing for admission to degree programmes at well-known universities.

Did You Know?

Fun Facts Video

Check out some cool fun facts about our Diploma in Business Management!

HR Hackathon 2018 Champions

Our students have done us proud, emerging champions at the HR Hackathon held on 13 & 14 July by the Singapore Human Resources Institute (SHRI)! Our team of Year 3 Diploma in Business Management students from the Human Resource Management specialisation beat 15 teams from the other institutes of higher learing (IHL) and polytechnics. This inaugural Singaporean HR Hackathon brings leaders in HR innovation and development and aspiring young HR leaders of tomorrow together.

The team applied the design thinking process taught in SBM’s curriculum to create HR solutions for this year’s theme “Create, Engage, Innovate HR”, and impressed the judges with their unique delivery - a skit, coupled with a live demonstration of their mobile application which aimed at helping older workers embrace technology through a social, learning and gamification platform. 

DBM alumni receives prestigious National Youth Achievement Gold Award

Our DBM alumni, Cheryl Lee, recently received the prestigious National Youth Achievement (NYAA) Gold Award for her outstanding contribution to the community.  Cheryl has been volunteering with different organizations for different causes over the past few years. Her latest contribution was for the National Youth Envirolympics Challenge (NYEC) under the Ci Yuan Community Club, where she actively conducted outreach activities in schools and also approached organizations for sponsorships.  She is amongst the 180 young achievers who received the prestigious gold award from President Halimah Yacob.    

Well done Cheryl, we are so proud of you!

SBM students learn beyond the classroom

In June last year, our DBM(HRM) students had the opportunity to attend a workshop organised by professional networking giant, LinkedIn. During the session, they learnt more about the Linkedin Economic Graph as well as the Social Recruitment Ecosystem. Students also gained practical experience through hands-on practice in building their personal and corporate branding. They also got to apply what they had learnt in class about digital recruitment and talent metrics analysis through a case study.