About the Course

One Diploma, Double Specialisation, Many Opportunities

Broaden your knowledge of business with this course. You will be equipped with a diverse range of skills to succeed in the business world as you pursue a dual specialisation in fields such as Customer Relationship & Service Management, Event Management, Human Resource Management, International Business, Retail Management and Supply Chain Management.

Apart from providing you with a strong foundation in fundamental business subjects, you will also be equipped with skills in important areas such as Business Analytics and Design Thinking, and learn how to become an effective people manager. Through classroom teaching, case studies, internships and projects, you will be empowered to thrive in the modern world of business and succeed in your career.

What You'll Study


  • Customer Relationship & Service Management

    Gain knowledge and skills to plan, organise and implement effective CRM programmes that will help businesses increase their market share. You will also be trained to design and manage customer experience by applying insights from customer psychology and analyses of customers’ buying behaviours and preferences.
  • Event Management

    Develop a firm foundation in event management, from conceptualisation of an event programme to project management and post-event services. This will enable you to create innovative event concepts, deliver effective presentations and successfully close event deals.
  • Human Resource Management

    Gain insights and hone your ability in human resource functions such as recruitment, compensation and benefits, training and development, and performance management.
  • International Business

    Develop a good understanding of global affairs and knowledge in international business and trade. This can be done via networking opportunities and exposure to emerging markets through study trips, overseas attachments and immersion programmes.
  • E-Commerce and Retail Management

    Get a good balance of core business and specialised e-commerce and retail modules and stay abreast in the evolving retail landscape. Learn technical concepts and technology applications, which will offer you diverse career options in retail buying, branding and marketing, as well as emerging areas in omnichannel and e-commerce.
  • Supply Chain Management

    Learn how to efficiently and effectively manage the processes involved in distributing goods and services, from order to delivery and from supplier to customer. This includes planning, implementing and controlling the operations of the supply chain to ensure cost-effectiveness and superior customer service.
  • Further Studies

    Graduates with good academic achievements may be accepted for degree courses by local and reputable overseas universities, with some offering advanced standing of 1 to 1.5 years.

Did You Know?

HR Hackathon 2018 Champions

Our students have done us proud, emerging champions at the HR Hackathon held on 13 & 14 July by the Singapore Human Resources Institute (SHRI)! Our team of Year 3 Diploma in Business Management students from the Human Resource Management specialisation beat 15 teams from the other institutes of higher learing (IHL) and polytechnics. This inaugural Singaporean HR Hackathon brings leaders in HR innovation and development and aspiring young HR leaders of tomorrow together.

The team applied the design thinking process taught in SBM’s curriculum to create HR solutions for this year’s theme “Create, Engage, Innovate HR”, and impressed the judges with their unique delivery - a skit, coupled with a live demonstration of their mobile application which aimed at helping older workers embrace technology through a social, learning and gamification platform. 

DBM alumni receives prestigious National Youth Achievement Gold Award

Our DBM alumni, Cheryl Lee, recently received the prestigious National Youth Achievement (NYAA) Gold Award for her outstanding contribution to the community.  Cheryl has been volunteering with different organizations for different causes over the past few years. Her latest contribution was for the National Youth Envirolympics Challenge (NYEC) under the Ci Yuan Community Club, where she actively conducted outreach activities in schools and also approached organizations for sponsorships.  She is amongst the 180 young achievers who received the prestigious gold award from President Halimah Yacob.    

Well done Cheryl, we are so proud of you!

SBM students learn beyond the classroom

In June last year, our DBM(HRM) students had the opportunity to attend a workshop organised by professional networking giant, LinkedIn. During the session, they learnt more about the Linkedin Economic Graph as well as the Social Recruitment Ecosystem. Students also gained practical experience through hands-on practice in building their personal and corporate branding. They also got to apply what they had learnt in class about digital recruitment and talent metrics analysis through a case study.