About the Course
One Diploma, Two Specialisation, Many Opportunities
The Diploma in Business Management is for you if you are keen to be part of the new generation of entrepreneurs and business professionals in the digital age.
Be equipped with a diverse range of skills and make a difference in the business world. Pursue a dual track in fields such as International Business, Marketing & Digital Communications and E-Commerce & Retail Management, among others. You will learn fundamental business subjects and critical, specialised skills such as digital marketing, business analytics and design thinking.
What You'll Study
Gain knowledge and skills to plan, organise and implement effective CRM programmes that will help businesses deliver good service. You will also be trained to design and manage customer experiences by applying insights from customer psychology and analyses of customers’ buying behaviours and preferences.
Get a good balance of core business and specialised retail modules, which address various e-commerce and retail management issues and scenarios. Learn technical concepts and technology applications for career options in retail buying, branding and marketing, as well as emerging areas such as in omnichannel retail business and e-commerce.
Look forward to exciting and rewarding careers as:
Customer Relationship & Service Management (CRSM)
- Business Development Executive
- Customer Care Specialist
- Customer Experience Officer
Event Management (EM)
- Event Executive
- Event Planner
- Project Manager
Human Resource Management (HRM)
- HR Executive
- Talent Attraction Executive
- Talent Management Executive
International Business (IB)
- Business Development Executive
- Channel Management Executive
- International Trade Operations Executive
E-Commerce & Retail Management (ERM)
- Assistant Buyer
- E-commerce Executive
- Retail Executive
- Visual Merchandiser
Supply Chain Management (SCM)
- Freight Executive
- Inventory Planner
- Supply Chain Specialist
Marketing & Digital Communications (MDC) *new
- Brand Management Executive
- Digital Marketing Executive
- Marketing Communications Executive
- Public Relations/ Corporate Communications Executive
Our Diploma in Business Management opens doors for you to further your education at reputable local and overseas universities. Many of our graduates have also received advanced standing for admission to degree programmes at well-known universities.
Our students have done us proud, emerging champions at the HR Hackathon held on 13 & 14 July by the Singapore Human Resources Institute (SHRI)! Our team of Year 3 Diploma in Business Management students from the Human Resource Management specialisation beat 15 teams from the other institutes of higher learing (IHL) and polytechnics. This inaugural Singaporean HR Hackathon brings leaders in HR innovation and development and aspiring young HR leaders of tomorrow together.
The team applied the design thinking process taught in SBM’s curriculum to create HR solutions for this year’s theme “Create, Engage, Innovate HR”, and impressed the judges with their unique delivery - a skit, coupled with a live demonstration of their mobile application which aimed at helping older workers embrace technology through a social, learning and gamification platform.
Our DBM alumni, Cheryl Lee, recently received the prestigious National Youth Achievement (NYAA) Gold Award for her outstanding contribution to the community. Cheryl has been volunteering with different organizations for different causes over the past few years. Her latest contribution was for the National Youth Envirolympics Challenge (NYEC) under the Ci Yuan Community Club, where she actively conducted outreach activities in schools and also approached organizations for sponsorships. She is amongst the 180 young achievers who received the prestigious gold award from President Halimah Yacob.
Well done Cheryl, we are so proud of you!
In June last year, our DBM(HRM) students had the opportunity to attend a workshop organised by professional networking giant, LinkedIn. During the session, they learnt more about the Linkedin Economic Graph as well as the Social Recruitment Ecosystem. Students also gained practical experience through hands-on practice in building their personal and corporate branding. They also got to apply what they had learnt in class about digital recruitment and talent metrics analysis through a case study.