Business Management

About the Course

One Diploma, Two Specialisations, Many Opportunities

The Diploma in Business Management is for you if you are keen to be part of the new generation of entrepreneurs and business professionals in the digital age.

Be equipped with a diverse range of skills and make a difference in the business world. Pursue a dual track in fields such as International Business, Marketing & Digital Communications and E-Commerce & Retail Management, among others. You will learn fundamental business subjects and critical, specialised skills such as digital marketing, business analytics and design thinking.

What You'll Study

Year 1

Core Modules

Business Communication Essentials [60 hours]

Today’s workplace requires graduates who can communicate confidently in a variety of circumstances. In this module, learners will develop essential 21st century skills on how to present and write proficiently in various professional settings. This module aims to advance effective business presentation and writing skills through a mastery of core business message design principles necessary for fruitful communication in the workplace, adapted for varying communication purposes to different business audiences. Learners will develop the capability to use and practice audience-centred persuasive and professional language in presentations and writing including for new and social media environments. In addition, learners will learn digital information skills to conduct business research and effective oral communication principles to translate key messages and findings in business documents into clear presentations.

Business IT and Spreadsheet Application [60 hours]

The ability to analyse and work with data is an important skill in the business world. It is also becoming increasingly important to be able to do so collaboratively, effectively, and securely in the digital world utilizing the right technology.

In this module, learners will learn how to analyse data and present business solutions effectively using spreadsheet software. They will also learn about digital transformations so as to be prepared for the collaborative, global and innovative business world of today and tomorrow.

Business Statistics [60 hours]

In today’s business environment, individuals and businesses need to understand and apply data to make optimal decisions. In this module, learners will be equipped with the knowledge and skills to transform raw data into useful information and apply the insights obtained to make informed business decisions. Specifically, the learners will be taught descriptive statistics, regression and correlation analysis, discrete and continuous probability distributions, statistical estimation and hypothesis testing.

Business Communication for Innovation [60 hours]

In the 21st-century workplace, communicating innovative ideas and concepts require new critical business communication skills. In this module, learners will master concrete, practical communication strategies, methods and techniques to become influential communicators. This module aims to develop advanced business communication skills that drive innovation by framing a communication plan to target key audiences through persuasive proposals and performative pitches. Learners will also apply digital storytelling principles to achieve desired communication outcomes for online and in-person presentations. Well-developed interpersonal and communication skills are also increasingly in demand across all industries. Therefore, this module will help learners gain a differentiating edge by honing interpersonal skills and negotiation skills for intercultural communication as well as personal branding for employment communications.

Design Thinking for Innovation [45 hours]

In a world that is becoming more volatile, uncertain, complex and ambiguous, employers value graduates who can independently innovate and develop solutions that meet the needs of its users. In this module, learners will acquire the knowledge and skills to effectively create and refine human-centric solutions. There will be opportunities to practise and experience the key stages of Design Thinking, such as problem-identification, need-finding, idea-generation and prototyping, as learners apply the various tools and testing methods through collaborative learning.

Financial Management [60 hours]

Financial Management encompasses the planning, execution, controlling and monitoring of resources and business processes to achieve organisational objectives, particularly the goal of maximising shareholders’ wealth. This module provides learners with an understanding of the financial statements of companies, including analysis and interpretation, as well as strategies around Accounts Receivable, Inventory and Working Capital management. It further utilizes the concepts of time value of money and risk vis-à-vis returns to make learners aware of its impact on related topics such as capital budgeting, short- and long-term financing decisions. Lastly, learners will be guided through the budgeting and performance evaluation phase as well as relevant costing for decision making.

Macroeconomics [45 hours]

With the world economy changing at dynamic pace, individuals and businesses need to be able to apply macroeconomic theories to analyse various changing economic issues in an economy. In this module, the learners will be equipped with concepts and analytical tools to assess the impact of related factors on a country’s national income, standard of living, employment levels, price levels and international trade. These factors include changing business cycles, economic policies and trade relations among trading countries. The learners will also be able to assess the effect on individuals and businesses from these changing factors.

Management & Organisational Behaviour [45 hours]

In today’s volatile and dynamic business environment, one thing that remains relevant and essential is the fundamental skills of management. In this module, learners will acquire people management skills to become effective and efficient managers. This module introduces the essential theories of management as well as individual, group and organisational behaviour and their applications at the workplace. Learners will learn topics like the managerial functions of planning, organising, co-ordinating, leading and controlling. Learners will also be introduced to areas such as personality, attitudes and perceptions, decision-making and motivation, team building, organisational structure and design.

Microeconomics [45 hours]

In today’s dynamic business environment, individuals and businesses need to maximise the use of scarce resources to achieve optimal results. In this module, learners will be equipped with the knowledge on how individuals and firms make decisions about consumption and production and the role of government in influencing these decisions. Specifically, the learners will be taught microeconomic principles and concepts on scarcity, choice and opportunity costs; theories of demand and supply; production and cost theories and theories on market structures.

Principles of Financial Accounting [60 hours]

In today’s business environment, employers are looking for graduates who have good understanding of accounting principles and practices to properly account for business transactions and assess business’ performances. In this module, learners will be introduced to the accounting concepts and principles that guide the recording of business transactions and preparation of financial statements. Learners will also learn how to classify and present various types of assets in the Statement of Financial Position and understand the internal controls for safeguarding the assets. This will enable learners to interpret financial statements and have insights into business’ performances.

Principles of Marketing [45 hours]

Good marketing is no accident, but a result of careful planning and creative execution. Marketing practices are continually refined in all industries to build strong brands and achieve profitable customer relationships. In this module, learners will acquire fundamental marketing concepts and techniques to develop value-driven market offerings. There will be opportunities to conduct market research, glean market insights and make the best possible tactical and strategic decisions for brands based on the company’s business objectives. Students will also design a customer-driven marketing plan for a product launch by applying the Marketing Mix (Product, Price, Place and Promotions) strategies.

Complementary Electives

General Studies

General Studies

To provide you an all-rounded education, NYP offers General Studies Modules (GSMs). So besides taking modules related directly to your chosen diploma course, you will get exposed to areas beyond your usual field of study. Through a combination of prescribed and elective inter-disciplinary GSMs, you will gain interesting, practical knowledge that can be beneficial to you as you prepare for the world of work and life after graduation.

To learn more about the GSMs offered, click here

Year 2

Core Modules

Data Science Fundamentals and Analytics
Digital Marketing & Analytics
Specialised modules relevant to chosen dual specialisation

Data Science Fundamentals and Analytics [60 hours]

As businesses move toward a digitalized future, data will be gathered in ever greater quantity and variety. The skill to understand and make sense of data therefore becomes ever more important. This module provides learners with an awareness of the concepts of Data Science with a focus on Business Analytics and Exploratory Data Analytics through Data Visualization. Learners will learn how to organize and prepare data and apply data analysis techniques and visualisation tools to gain insights, aid business functions and support business decision making.

Digital Marketing & Analytics [ 45 hours]

New digital technologies have fundamentally reshaped marketing practices and brought about changes in the ways companies engage consumers. In this digital age, businesses are constantly evolving the way they measure, plan and implement digital marketing campaigns to keep ahead of competition and capitalise on opportunities online. This module provides students with opportunities to evaluate the changing digital marketing landscape and build a strong foundation in the core concepts of digital marketing. Students will gain an in-depth understanding of how to effectively strategise and implement powerful digital marketing campaigns. They will also glean meaningful consumer insights through the use of different digital marketing platforms and analytics tools.

Complementary Electives

General Studies

General Studies

To learn more about the GSMs offered, click here

Year 3

Core Modules

Business Continuity & Risk Management (IB) [45 hours]

Hospitality and tourism properties, by the nature of the service that they provide, must be open, friendly and easily accessible to guests and the general public which makes them vulnerable to threats. Safety and security concerns have become critical and learners are taught about the importance of having business continuity and risk management plans. They will learn how to manage situations like disease outbreaks, acts of terrorism, fire, natural disasters, and the strategies needed to prevent and mitigate losses. The structure and roles of business continuity management teams within a hospitality setting will also be taught.

Business Law [45 hours]

The success of a business depends on relationships between individuals and companies. Each party to the business relationship brings to it a set of expectations with respect to what he or she will give and get. Law is a useful tool for describing and defining these expectations of the parties to the relationship. It establishes a measure of certainty. In this module, learners will understand how the Singapore legal system works to resolve disputes in the business environment. Learners will also learn about the various areas of the law, such as the law of contract, the law of agency, the law of sale of goods and the law of intellectual property, which are essential in regulating business activities in Singapore.

Customer Experience & Relationship Management (ERM, HRM, SCM, EM, IB, MDC) [45 Hours]

In today’s business environment, organisations are looking at providing innovative and memorable customer experiences to create competitive advantage. They need to employ graduates who not only possess customer-centric mindsets, but also graduates who are familiar and are equipped with the ability to plan and implement Customer Relationship Management (CRM) strategies, both in the online and offline environment. In this module, there will be opportunities for the learners to gain good understanding of the practices of the organisational and strategic aspects of CRM, knowledge and skills to plan, organise, develop, and implement effective CRM strategies and programmes. Learners will be exposed to the different social media engagement strategies that will strengthen customer relationships. Learners will also gain insights into how to enhance customer interactions and experience, through the designing of customer journey mapping, which will drive customer satisfaction.

Entrepreneurship: New Venture Development [75 hours]

In today’s disruptive economy, entrepreneurial qualities become important assets for all individuals - whether for aspiring entrepreneurs or for corporate employees who desire to be effective and impactful contributors in the organisation and society at large. Through this module, learners will develop entrepreneurial qualities through fostering entrepreneurial attitudes, acquiring innovative and enterprising (I&E) skills, and harnessing the benefits of collaboration practices and effective communication. Conducted in a facilitation and consultative format, the module will deepen the learners’ application of concepts such as innovative approach to problem solving, critical and inventive thinking, pivot from failures by using methodologies such as Design Thinking and the Lean Business Model Canvas. By working in project teams, learners will also benefit from collaborative learning and improve their information literacy and communications skills.

Human Resource Management & Practices (CRSM, EM, IB, ERM, SCM) [45 hours]

Human Resource Management plays a strategic role in the overall company direction and the accomplishment of its goals and objectives. In this module, learners will be introduced the various aspects of Human Resource practices such as recruitment, selection and placement, orientation, human resource planning, performance appraisal, compensation and benefits administration, human resource development and employee relations and trends in human resource management.

International Business (CRSM, ERM, HRM, SCM, EM, MDC) [45 hours]

This module provides learners with a good understanding of the dynamic global business environment, major trade and investment trends, and the organisations’ perspectives, as well as management’s decision-making approach to doing international business. It centers on providing students with the means to answer the fundamental questions of ‘Why venture abroad?’, ‘Where to venture to?’, ‘Which industry/sector to venture into?’ and ‘How to enter the overseas markets?’. learners will understand the macro and micro aspects of international business, from the analysis of a country's environment, to industry analysis, timing of entry and mode of entry.

Internship Programme [12 or 24 weeks]

This is a 12-week internship attachment to a business, public or governmental organisation, either locally or overseas. The attachment provides learners with real-life working experiences and develops in them the right work attitude, a practice-oriented or hands-on mindset and the ability to work with people in an organisation. The learners’ performance during their attachment is graded. Participating organisations will provide a detailed training programme, which may include project assignments and/or rotational on-the-job training.

OR

This is an internship attachment of up to six months (either locally or overseas) for selected learners. The attachment develops a good work attitude and a practice-oriented mindset in learners, and gives them real-life work experience in an actual working environment related to their field of study. In addition, by applying what they have learnt in their studies to their internship at the host companies, the learners’ learning process will be enhanced. Participating organisations are expected to provide a detailed training programme, which may include project assignments and rotational on-the-job training. The Internship Programme is a graded module.

General Studies

Learners are to complete 30 hours of General Studies Modules in Year 3

Psychology in Human Resource Management (HRM) [45 hours]

Psychology plays a very important role in Human Resource Management as Human Resource Management is the process of dealing with people in an organisation with a human approach. In this module, learners will acquire the use of psychology in understanding behaviours, emotions and attitudes of people at work. There will be opportunities for learners to examine the role of psychology in topics such as personnel selection process, work performance evaluation, motivation, leadership, psychological testing and stress management. Lastly, learners will also be introduced to basic workplace counselling techniques to address people management challenges.

Social Customer Relationship Management (CRSM) [45 hours]

In today’s workplace, organisations need to employ graduates who not only possess customer-centric mindsets, but also graduates who are familiar and are equipped with the ability to plan and implement social CRM strategy. In this module, there will be opportunities for the learners to explore the various social media tools, to gain knowledge of the social customer and strategies to increase customer engagement across leading social platforms. They will also learn techniques to harvest information from social media conversations and communities to better understand customers, their feedback and sentiments that will help to engage, build and strengthen relationships with the customers.

Teaching Enterprise Project [12 weeks]

The Teaching Enterprise Project (TEP) is a unique pedagogy by the School of Business Management (SBM) with the aim of nurturing our learners' innovative and enterprising competencies. TEP employs industry projects as platforms for students to apply their knowledge and deepen their skills through a learn-apply‐learn‐apply cycle, while providing a wide range of business solutions to industry partners.

Year 3 learners work on assigned projects as a culmination of their polytechnic journey, enabling display of competencies accumulated through their academic studies. They are assessed based on their technical proficiency as well as their ability to internalise and demonstrate Life skills such as leadership, professionalism and critical thinking. What makes TEP unique is that learners are under guidance of experienced lecturers, who provide both industry-level mentorship and pastoral care.

With the TEP experience, learners gain competitive edge as they embark on their career through an intensive exposure to industry requirements and trends.

Click here to find out more.

Complementary Electives

General Studies

General Studies

To learn more about the GSMs offered, click here

Specialisations

NYP is the only polytechnic in Singapore to offer a Dual Specialisation in Business Management, allowing you to pursue two of the following.

Choose your first specialisation from the list below:

Customer Relationship & Service Management
E-Commerce & Retail Management
Human Resource Management
Supply Chain Management

Choose your second specialisation from the list below:

Event Management
International Business
Marketing & Digital Communications

Customer Relationship & Service Management

Gain knowledge and skills to plan, organise and implement effective CRM programmes that will help businesses deliver good service. You will also be trained to design and manage customer experiences by applying insights from customer psychology and analyses of customers’ buying behaviours and preferences.
E-Commerce & Retail Management

Get a good balance of core business and specialised retail modules, which address various e-commerce and retail management issues and scenarios. Learn technical concepts and technology applications for career options in retail buying, branding and marketing, as well as emerging areas such as in omnichannel retail business and e-commerce.
Event Management

Develop a firm foundation in event management — from the conceptualisation of an event concept, to project management and post-event services. This will enable you to innovate event concepts, deliver effective presentations and successfully close event deals.
Human Resource Management

Gain insights and hone your abilities in human resource functions such as recruitment, compensation and benefits, training and development and performance management.
International Business

Develop a good understanding of global affairs and knowledge in international business and trade. You will also get plenty of networking opportunities and exposure in emerging markets through study trips, overseas attachments and immersion programmes.
Marketing & Digital Communications

Learn how you can harness your creativity to develop integrated digital marketing and communication campaigns that will benefit multinational corporations, SMEs as well as organisations in the public sector.
Supply Chain Management

Learn to efficiently and effectively provide supply chain services to global consumers and businesses. This includes planning, implementing and controlling the operations of the supply chain to meet the needs of businesses and help them achieve cost-effective and superior customer service.

To find out more about DBM specialisation options and selection process, join us for the EAE Seminar and Open House.

Did You Know?

Fun Facts Video

Check out some cool fun facts about our Diploma in Business Management!

HR Hackathon 2020 Champions

Three NYP teams from the Diploma in Business Management’s HR Specialization at SBM had a clean sweep at this year’s Singapore HR Challenge (a Hackathon organised by the Singapore Human Resource Institute).

Beating out 23 other teams from various polytechnics, ITEs and the Singapore University of Social Sciences was no easy task. Team Fast Sources (headed by Year Three student Muhammad Aqmal) clinched top spot by coming up with novel HR strategies for their ‘client’, Wildlife Reserves Singapore.

Photo (from left): Ng Jia Yi, Muhammad Aqmal and Evangeline Wu

DBM alumni receives prestigious National Youth Achievement Gold Award

Our DBM alumni, Cheryl Lee, recently received the prestigious National Youth Achievement (NYAA) Gold Award for her outstanding contribution to the community. Cheryl has been volunteering with different organizations for different causes over the past few years. Her latest contribution was for the National Youth Envirolympics Challenge (NYEC) under the Ci Yuan Community Club, where she actively conducted outreach activities in schools and also approached organizations for sponsorships. She is amongst the 180 young achievers who received the prestigious gold award from President Halimah Yacob.

Well done Cheryl, we are so proud of you!

SBM students learn beyond the classroom

In June last year, our DBM(HRM) students had the opportunity to attend a workshop organised by professional networking giant, LinkedIn. During the session, they learnt more about the Linkedin Economic Graph as well as the Social Recruitment Ecosystem. Students also gained practical experience through hands-on practice in building their personal and corporate branding. They also got to apply what they had learnt in class about digital recruitment and talent metrics analysis through a case study.

NYP Overview

NYP Support Centre and Services

Nanyang Polytechnic International

Organisational Awards

School of Applied Science

School of Business Management

School of Design & Media

School of Engineering

School of Health & Social Sciences

School of Information Technology

Centre for Foundation & General Studies

Polytechnic Foundation Programme

Business Management (C94)

About the Course

One Diploma, Two Specialisations, Many Opportunities

What You'll Study

Business Communication Essentials [60 hours]

Business IT and Spreadsheet Application [60 hours]

Business Statistics [60 hours]

Business Communication for Innovation [60 hours]

Design Thinking for Innovation [45 hours]

Financial Management [60 hours]

Macroeconomics [45 hours]

Management & Organisational Behaviour [45 hours]

Microeconomics [45 hours]

Principles of Financial Accounting [60 hours]

Principles of Marketing [45 hours]

General Studies

Data Science Fundamentals and Analytics [60 hours]

Digital Marketing & Analytics [ 45 hours]

General Studies

Business Continuity & Risk Management (IB) [45 hours]

Business Law [45 hours]

Customer Experience & Relationship Management (ERM, HRM, SCM, EM, IB, MDC) [45 Hours]

Entrepreneurship: New Venture Development [75 hours]

Human Resource Management & Practices (CRSM, EM, IB, ERM, SCM) [45 hours]

International Business (CRSM, ERM, HRM, SCM, EM, MDC) [45 hours]

Internship Programme [12 or 24 weeks]

Psychology in Human Resource Management (HRM) [45 hours]

Social Customer Relationship Management (CRSM) [45 hours]

Teaching Enterprise Project [12 weeks]

General Studies

Diploma in Business Management

Downloads

Course Booklet - School of Business Management