About the Course
One Diploma, Two Specialisations, Many Opportunities
This is for you if you are keen to be part of the new generation of entrepreneurs and business professionals in the digital age.
Be equipped with a diverse range of skills and make a difference in the business world. Pursue a dual track in fields such as International Business, Marketing & Digital Communications and E-Commerce & Retail Management.
You will learn fundamental business subjects and critical, specialised skills such as digital marketing, business analytics and design thinking.
This diploma lets you . . .
- Learn the architecture of businesses and how to succeed as a professional or an entrepreneur.
- Be enriched by a dual-specialisation curriculum and pick from 12 specialisation combinations.
- Enhance your market value with your experience in working on industry projects in which you solve real business challenges.
Benefits
- Acquire in-demand skills in emerging business areas such as Customer Experience & Relationship Management, Human Capital Management, International Business Management, E-Commerce & Retail Management, Supply Chain & Logistics Management, Event Design & Management and Marketing & Digital Communications.
- Interdisciplinary training of business professionals, tapping the pooled resources and strengths of various business disciplines and industry partnerships.
- Look forward to exciting career opportunities with top businesses.
NYP Professional Competency Model (NYP-PCM) - its unique features
This diploma will be taught using the NYP-PCM starting AY2024.
Industry Relevance
Endorsed by industry leaders.
Professional Accreditation
You gain additional industry certifications while you complete your diploma, putting you ahead of the pack.
Agile Response
The curriculum reacts dynamically and quickly to industry changes. You'll be equipped with the latest skills & knowledge.
Integrated Learning
Concurrently learn multiple disciplines.
Course Structure
Specialisations
NYP is the only polytechnic in Singapore to offer dual specialisation in Business Management, allowing you to pursue two of the following:
Choose your first specialisation:
· Customer Experience & Relationship Management
· E-Commerce & Retail Management
· Human Capital Management
· Supply Chain & Logistics Management
Choose your second specialisation:
· Event Design & Management
· International Business Management
· Marketing & Digital Communications
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Customer Experience & Relationship Management
Customer-centric business strategies are critical to an organisation’s efforts in growth and profitability. Our Customer Experience & Relationship Management specialisation will prepare you to engage customers and foster lasting relationships with them, whether you are in hospitality, healthcare, telecommunications, retail or banking and finance.
WHAT’S IN STORE
Gain the knowledge and skills to plan, organise and implement effective CRM programmes that will help businesses deliver top service. You will also be trained to design and manage customer experiences by applying insights from psychology and analyses of customers’ buying behaviours and preferences.
SPECIALISED COMPETENCY UNITS- Customer Management & Analytics
- Experience Design & Management
- Service Management
- Social Customer Relationship Management
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E-Commerce & Retail Management
Ride the wave of digitalisation and transformation in the retail sector with our E-Commerce & Retail Management specialisation. Learn skills in data analytics, e-commerce and omnichannel management. The specialisation will gear you up for regional and global career advancement opportunities in the retail industry.
WHAT’S IN STORE
Learn core business and specialised retail modules that address e-commerce and retail management issues and scenarios. Master technical concepts and technology applications for a career in retail buying, branding and marketing or emerging areas such as omnichannel retail businesses and e-commerce.
SPECIALISED COMPETENCY UNITS- Omnichannel Management & Analytics
- Retail Buying & Category Management
- Retail Management & Visual Merchandising
- Social Commerce
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Human Capital Management
Employees are a company’s most valuable asset. As Singapore transitions into a manpower-lean economy, the role of human resource professionals in developing and optimising the potential of the workforce becomes increasingly important. You can help organisations achieve their strategic goals and objectives by leveraging your specialised skills in managing the recruitment, assessment, training and performance of employees.
WHAT’S IN STORE
Gain insights into and hone your skills in human capital management functions such as recruitment, compensation and benefits, training and development, and performance management.
SPECIALISED COMPETENCY UNITS- HR Digitalisation & Analytics
- Performance & Rewards Management
- Talent Attraction & Employee Relations
- Talent Development & Management
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Supply Chain & Logistics Management
The World Bank has ranked Singapore as Asia’s top logistics hub offering world-class connectivity to the region and beyond. With our Supply Chain & Logistics Management specialisation, you can tap this growing sector, providing supply chain services to global consumers and businesses.
WHAT’S IN STORE
Learn to efficiently and effectively provide supply chain services to global consumers and businesses. This includes planning, implementing and controlling the operations of the supply chain, attaining cost-effectiveness and delivering top-notch customer service.
SPECIALISED COMPETENCY UNITS- International Freight Management
- Purchasing & Global Sourcing
- Supply Chain Technologies & Operations
- Warehouse Management & Analytics
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Event Design & Management
If you are creative and passionate about planning and organising events, our Event Design & Management specialisation will equip you with the right skills. The potential for career growth is boundless with opportunities in local and regional markets. Your skills in event management will add value to your other specialisation, opening doors to expanded roles in various business sectors.
WHAT’S IN STORE
Develop a firm foundation in event management — from conceptualisation to project management and post-event services. This will enable you to innovate event concepts, deliver effective presentations and successfully close event deals.
SPECIALISED COMPETENCY UNITS- Event Branding & Marketing
- Event Management & Practice
- Event Design & Production
- Managing Hybrid Events (MICE)
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International Business Management
Executives with a global mindset and international business skills are highly regarded as companies race to increase their growth by harnessing diverse talents and opportunities worldwide. Our International Business Management specialisation will give you an edge over others in pursuing a career in multinational corporations and enterprises looking to break into overseas markets.
WHAT’S IN STORE
Develop a sound understanding of global affairs and knowledge in international business and trade. You will also have the opportunities to network and get exposure to emerging markets through study trips, overseas attachment and immersion programmes.
SPECIALISED COMPETENCY UNITS- Global Citizenry & Cultural Intelligence
- International Business Strategy
- International Operations Management
- Trade Governance & Compliance
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Marketing & Digital Communications
Skilled marketing and public relations professionals are highly sought after to promote an organisation’s products and services, grow its brand, enhance its public image and manage crises in the digital age. Our Marketing & Digital Communications specialisation will equip you with the necessary skills to do just that.
WHAT’S IN STORE
Acquire valuable consumer insights by mastering market research techniques and utilising various analytics tools. You will also learn how to make effective marketing decisions by leveraging on your technical expertise as well as creative flair to drive brand loyalty and leave a lasting impression.
SPECIALISED COMPETENCY UNITS- Brand Management
- Digital Marketing & Analytics
- Market Research & Intelligence
- Public Relations & Communications
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Career Prospects
Expect to enjoy a dynamic and rewarding career as a/an:
Customer Experience & Relationship Management· Business Development Executive· Customer Care Specialist· Customer Experience OfficerE-Commerce & Retail Management· Assistant Buyer· E-commerce Executive· Retail Executive· Visual MerchandiserEvent Design & Management· Event Executive· Event Planner· Project ManagerHuman Capital Management· Human Capital Executive· Talent Attraction Executive· Talent Management ExecutiveInternational Business Management· Business Development Executive· Channel Management Executive· International Trade Operations ExecutiveMarketing & Digital Communications· Brand Management Executive· Digital Marketing Executive· Marketing Communications Executive· Public Relations/Corporate Communications ExecutiveSupply Chain & Logistics Management· Freight Executive· Inventory Planner· Supply Chain Specialist -
Further Studies
Our Diploma in Business Management opens doors for you to further your education at reputable local and overseas universities. Many of our graduates have also received advanced standing for admission to degree programmes at well-known universities.
Why Our Partners are On Board
Jeremy Seow Regional Chief Operating Officer & Head of Client Experience, Asia Pacific, Allison+Partners It’s an excellent time for Nanyang Polytechnic to transition into the Professional Competency Model (PCM). I believe this approach will help students discover their strengths and interest as they experience how various skills are interconnected, especially in the professional world. Additionally, it’s great to see the dozens of leading organisations get behind this transition for the benefit of the students.
Ow Jee ChinDeputy General Manager, Business Development, Pico Art InternationalSingapore’s war for talent is at its stiffest with rapid changes in technology, consumers habits and fast-evolving workplace. The new PCM is well-structured to address this, preparing learners with the knowledge and skills to excel in the challenging MICE industry. A good Events Management personnel is required to wear many hats, be it from the perspective of a designer, lawyer, human resource recruiter, marketer or a customer relationship officer. This model looks set to take future Events talents to another level.
Jayne KohDirector, iORA GroupThe new PCM-based course will strengthen the curriculum and equip business graduates with the knowledge and skills the retail industry will need. By developing crucial retail strategy skills, with further focus on sustainability and the use of Big Data to improve the buying process, graduates of this course will be skilled to meet the demands of the industry.
Did You Know?
HR Hackathon 2020 Champions
Three NYP teams from the Diploma in Business Management’s HR Specialization at SBM had a clean sweep at this year’s Singapore HR Challenge (a Hackathon organised by the Singapore Human Resource Institute).
Beating out 23 other teams from various polytechnics, ITEs and the Singapore University of Social Sciences was no easy task. Team Fast Sources (headed by Year Three student Muhammad Aqmal) clinched top spot by coming up with novel HR strategies for their ‘client’, Wildlife Reserves Singapore.
Photo (from left): Ng Jia Yi, Muhammad Aqmal and Evangeline Wu
DBM alumni receives prestigious National Youth Achievement Gold Award
Our DBM alumni, Cheryl Lee, recently received the prestigious National Youth Achievement (NYAA) Gold Award for her outstanding contribution to the community. Cheryl has been volunteering with different organizations for different causes over the past few years. Her latest contribution was for the National Youth Envirolympics Challenge (NYEC) under the Ci Yuan Community Club, where she actively conducted outreach activities in schools and also approached organizations for sponsorships. She is amongst the 180 young achievers who received the prestigious gold award from President Halimah Yacob.
Well done Cheryl, we are so proud of you!
SBM students learn beyond the classroom
In June last year, our DBM(HRM) students had the opportunity to attend a workshop organised by professional networking giant, LinkedIn. During the session, they learnt more about the Linkedin Economic Graph as well as the Social Recruitment Ecosystem. Students also gained practical experience through hands-on practice in building their personal and corporate branding. They also got to apply what they had learnt in class about digital recruitment and talent metrics analysis through a case study.
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Connect With Us
If you are interested in this course, learn more about its entry requirements and our admissions exercises.
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Course Manager
Ms Fion Ngiam
6550 1162
Course Coordinator
Ms Yvonne Loh
6550 1127
Downloads
Course Booklet - School of Business Management
Your education is our business. We go beyond the classroom so that you can gain academic, industry and global exposure that will open many doors for your future.