About the Course

Master the Art and Science of Capturing Consumers’ Hearts

This course will give you a head start in marketing management, public relations and digital marketing – three critical areas that are in demand by the industry. You will be equipped with the skills and knowledge of a marketing professional that will enable you to turn your ideas into unlimited possibilities.

Join us to discover what drives consumer behaviour and brand loyalty, how you can become the spokesperson for your company, as well as how you can harness your creativity to create memorable digital marketing campaigns.

What You'll Study

Did You Know?

An Early Hari Raya for Pertapis Children's Home

Giving back to the community is important. For students, especially, helping others can help boost their self-confidence, promote leadership, accountability and teamwork. So, on May 12, more than 30 students from SBM's Diploma in Marketing took on the role of big brothers and sisters to the children at the Pertapis Children's Home. The Home provides care for more than 80 children aged 4 to 16 years. Our students organised a sports carnival for the children and collaborated with staff from SingTel and volunteers from One Youth SG to decorate the Home in time for the Hari Raya festivities. Through this activity, our students learnt about SingTel's Corporate Social Responsibility efforts and what drives volunteers to be of service to others. It was a fulfilling afternoon for our students as they had the chance to engage and connect with the children. 

SBM Marketing Students emerge victorious at Pitch It! 2017

Our Diploma in Marketing students did NYP proud at the Pitch It! 2017 Challenge organised by NUS. The team comprising of Freddy Yeow, Valda Ng, and Shenny Chew, wowed the judges from VISA, BBDO, and NUS with a wearable VISA payment solution. Integrating the payment technology with a pair of earphones, the winning idea allows the user to pay for items and/or services without having their music interrupted. The team clinched the respectable position of runners-up, behind the hosts NUS.

Pitch It! is a premier marketing competition for tertiary students organised annually by the NUS Communication and New Media Society. This year's edition was contested by 23 institutes of higher learning and NYP was the only polytechnic team to finish in one of the podium places. We are so proud of our students!

Our Overseas Exchange Students give our Marketing Modules the Thumbs Up

  • Career Prospects

    Look forward to a dynamic and rewarding career in:

    • Advertising
    • Brand management
    • Corporate communications
    • Digital marketing/analytics
    • Marketing communications
    • Marketing research
    • Services marketing
  • Further Studies

    Graduates who intend to pursue further studies may also be accepted for degree courses in any business discipline in reputable local and overseas universities, some with advanced standing of 1 to 1.5 years. Higher education prospects for marketing graduates have been good, with graduates being awarded prestigious scholarships in leading local and overseas universities.