Prudential PruFintegrate
School of Business Management

The annual PruFintegrate Open Innovation Challenge invites solutions that can help entire national populations, or a particular demographic group, to lead healthier lives, or manage their wealth with more resilience. The competition held in 2020 was unique as it was open to everyone beyond the usual FinTechs, HealthTechs and MedTechs to students and other communities as well. NYP was the only Polytechnic participant, and the team received the Outstanding Innovator Idea Merit Award for their project: Pru100%Customizer. The other winners were teams from the Industry like Prudential Life Insurance and other tertiary institutions like SMU and NTU. This experience reinforces that our DBM students are well-positioned, competitively and technically with the best in the industry by beating competition from hundreds of other entrants.