About the Course

This is for you if you love creating content and aspire to join the media industry.

Gain the right balance of business knowledge and media skills to help jump-start your career.

Learn to use the latest equipment and software in our state-of-the-art TV studio and work on exciting industry projects with companies such as MTV, A+E Networks, Warner Bros. Discovery and Mediacorp.

This diploma lets you . . .

  • Create engaging content for audiences across various traditional and new media platforms.
  • Experience both classroom and hands-on learning that will boost your portfolio. You’ll also get to work on real industry projects.
  • Look forward to career opportunities in different aspects of media including content creation, business management and communications.


  • Be equipped with emerging digital media competencies in content creation and business management.
  • Look forward to exciting hands-on projects with industry players.
  • Start a rewarding career in the dynamic media industry after graduation.

NYP Professional Competency Model (NYP-PCM) - its unique features

This diploma will be taught using the NYP-PCM starting AY2024.

Industry Relevance

Endorsed by industry leaders.

Professional Accreditation

You gain additional industry certifications while you complete your diploma, putting you ahead of the pack.

Agile Response

The curriculum reacts dynamically and quickly to industry changes. You'll be equipped with the latest skills & knowledge.

Integrated Learning

Concurrently learn multiple disciplines.

Course Structure

  • Career Prospects

    Expect to enjoy a dynamic and rewarding career as a/an:
    ·       Advertising Executive
    ·       Journalist
    ·       Magazine Feature Writer
    ·       Marketing Communications Executive
    ·       Media Content Producer
    ·       Media Content Strategist
    ·       Media Marketing Executive
    ·       Production Manager
    ·       Public Relations Executive
    ·       Studio Director
  • Further Studies

    Our Diploma in Mass Media Management opens doors for you to further your education at reputable local and overseas universities. Many of our graduates have also received advanced standing for admission to degree programmes at well-known universities.

Why Our Industry Partners are On Board

Jean NgCluster Director (Media Industry Cluster), IMDAThe media industry is dynamic and ever changing, with new business and career opportunities abound. With the Professional Competency Model (PCM), the Nanyang Polytechnic (NYP) Diploma in Mass Media Management will equip media students and professionals with the requisite, practical competencies (such as data analytics, story development and marketing) to prepare them for the media jobs of the future and capture opportunities in this fast-changing space. NYP’s plans to upgrade the Media Studio with Virtual Production capability will provide learners with critical hands-on experience in media industry’s latest technology and support its emerging demand for immersive media content developers and broader vision for Singapore to be a vibrant media hub.

Simone LumHead, Growth & Audio, MediacorpThe comprehensive diploma delivers core competencies that will equip graduates with the practical skills, real-life applications and portfolio of work required of the next generation of industry professionals. The transdisciplinary course structure offers valuable insights into various facets of our content creation and production. We look forward to welcoming graduates into the Mediacorp family.

Fiona McKayCEO, Asian Academy of Creative ArtsWith the PCM, learners will benefit from the extended on-the-job skills training. This is essential in preparing learners to face the real working environment. The collaboration between Asian Academy of Creative Arts and NYP, through the virtual production of the Producers Summit and Masterclass, as well as the Asian Academy Creative Awards Show, has been a great learning experience for the learners. I am glad that under the new model, industry collaborations will continue to be carefully calibrated and infused into the diploma’s curriculum to provide authentic, industry-relevant training for the learners.

Alvin LimBusiness Development Director, CgangsThe NYP-PCM not only helps the learners to gain more exposure and hands-on experience, it also better prepares them for the future, knowing what the industry expects and requires. The new curriculum is carefully planned with consultation from industry partners and in alignment with the industry needs. This helps media companies hire graduates with more relevant core competencies and skills and address the manpower issues that the industry is facing.

Did You Know?

A day in a life of a Production Director

Learn through hands-on training at this mediahub and undertake exciting projects with industry partners.

DMMM students get a star-studded opportunity to co-produce the AAA Producers Summit and Masterclass

Final-year students from SBM’s Diploma in Mass Media Management were behind the cameras, lighting, autocue, audio and just about everything in the studio as they worked behind the scenes of the Asian Academy of Creative Awards (AAA) Producers Summit and Masterclass. The webinar sessions, conducted via Zoom this year, is a second-year partnership between SBM and AAA and was attended by media professionals and students from some 20 countries around the world.

Speakers came from far and wide such as Tokyo, Melbourne, New Delhi and included representatives from Disney, Facebook, Mediacorp, Viacom, Elevate Broadcast, Method Studios. These experts covered topics such as content creation, the new integrated newsroom in the age of Covid-19 and special effects. In the studio, the students worked closely with the two hosts, local celebrities Bobby Tonelli and Yvette King.

Peter Skandarajah, who was assigned the role of Floor Manager during the live webinar said the experience was eye-opening and memorable. “For me, the experience was exhilarating because as the Floor Manager, I had to ensure that everything on the studio floor was up to speed as there were many speakers during the sessions. That forced me to be extra diligent in all aspects of my job ,” he said.

Securing a SAF Scholarship

Congratulations to Mahendra Prasad from SBM’s Diploma in Mass Media Management (DMMM) for being the recipient of this prestigious scholarship. The SAF (Singapore Armed Forces Scholarship) is awarded to outstanding candidates who see honour in serving and defending the country through a military career. He has done SBM proud by being the first NYP student to be awarded this overseas scholarship. Inspired by close family members who are frontline workers in the healthcare industry, he was stirred to follow a similar path in in the current affairs or national defence sector.

"I want to be at the forefront of the nation 24/7 and be able to directly contribute to it. To me, it’s a very noble job and I can see myself staying in it for a very long time,” Mahendra says.

An accomplished student at SBM, Mahendra is grateful for the opportunities presented to him at NYP. He interned at Fox Network Group and was also part of the Temasek Foundation Specialist Community Action and Leadership Programme. Keen to develop himself holistically, Mahendra was also an active member of the hockey team in NYP and was President of the SBM Media Club. He managed these commitments well, maintained a GPA of 3.99 and was admitted onto the Director’s List four times. Wishing him the best as he pursues a degree in International Relations at King’s College London.

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