About the Course

Be in the Thick of the Action as a Media Professional

The Diploma in Mass Media Management is for you if you love content and creativity, and aspire to join the media industry.

Gain the right balance of business knowledge and media skills to help jump-start your career in the media industry. Be trained to use the latest equipment and software in our state-of-the art NYPTV Studio@D1 and Media Hub, and work on exciting industry projects with companies such as A+E Networks, Disney, Turner Asia Pacific and Mediacorp.

What You'll Study

  • Career Prospects

    Look forward to exciting and rewarding careers as:

    • Advertising Executive
    • Digital Content Producer
    • Film Producer
    • Journalist
    • Marketing Communications Executive
    • Media Content Strategist
    • Media Marketing Executive
    • Public Relations Executive
    • Production Manager
  • Further Studies

    Our Diploma in Mass Media Management opens doors for you to further your education at reputable local and overseas universities. Many of our graduates have also received advanced standing for admission to degree programmes at well-known universities.

Did You Know?

A day in a life of a Production Director

Learn through hands-on training at this mediahub and undertake exciting projects with industry partners.

Fun Facts Video

Check out some cool fun facts about our Diploma in Mass Media Management!

DMMM students get a star-studded opportunity to co-produce the AAA Producers Summit and Masterclass

Final-year students from SBM’s Diploma in Mass Media Management were behind the cameras, lighting, autocue, audio and just about everything in the studio as they worked behind the scenes of the Asian Academy of Creative Awards (AAA) Producers Summit and Masterclass. The webinar sessions, conducted via Zoom this year, is a second-year partnership between SBM and AAA and was attended by media professionals and students from some 20 countries around the world.

Speakers came from far and wide such as Tokyo, Melbourne, New Delhi and included representatives from Disney, Facebook, Mediacorp, Viacom, Elevate Broadcast, Method Studios. These experts covered topics such as content creation, the new integrated newsroom in the age of Covid-19 and special effects. In the studio, the students worked closely with the two hosts, local celebrities Bobby Tonelli and Yvette King.

Peter Skandarajah, who was assigned the role of Floor Manager during the live webinar said the experience was eye-opening and memorable. “For me, the experience was exhilarating because as the Floor Manager, I had to ensure that everything on the studio floor was up to speed as there were many speakers during the sessions. That forced me to be extra diligent in all aspects of my job ,” he said.

Securing a SAF Scholarship

Congratulations to Mahendra Prasad from SBM’s Diploma in Mass Media Management (DMMM) for being the recipient of this prestigious scholarship. The SAF (Singapore Armed Forces Scholarship) is awarded to outstanding candidates who see honour in serving and defending the country through a military career. He has done SBM proud by being the first NYP student to be awarded this overseas scholarship. Inspired by close family members who are frontline workers in the healthcare industry, he was stirred to follow a similar path in in the current affairs or national defence sector.

"I want to be at the forefront of the nation 24/7 and be able to directly contribute to it. To me, it’s a very noble job and I can see myself staying in it for a very long time,” Mahendra says.

An accomplished student at SBM, Mahendra is grateful for the opportunities presented to him at NYP. He interned at Fox Network Group and was also part of the Temasek Foundation Specialist Community Action and Leadership Programme. Keen to develop himself holistically, Mahendra was also an active member of the hockey team in NYP and was President of the SBM Media Club. He managed these commitments well, maintained a GPA of 3.99 and was admitted onto the Director’s List four times. Wishing him the best as he pursues a degree in International Relations at King’s College London.