National Day Parade 2021 - a SDM Students & Alumni Effort!
School of Design & Media
Motion Graphics Design team worked on Act 1 & 4 of NDP2021!
Our Motion Graphics Design students have once again impressed us with their work for this year's NDP show!
In partnership with the NDP2021 Show Committee this is our 11th run contributing to the visuals for our National Day Parade!
With the guidance of Creative Director Boo Jun Feng, our team of 25 students and lecturers visualised keywords, phrases, and emotions of the songs in Act 1 & 4!
Act 1 is an energetic rhapsody about the pursuit of hopes and aspirations of the youths - not only youths of today but youths across generations!
Our students came up with engaging visuals to bring out the high energy of the performers!
Act 4 is the grand finale for NDP21 which serves as a rallying call for all Singaporeans to come together, and with a renewed spirit, take on the future as one.
Our students put together visuals for this National song Medley segment!
What's different this year was the returning of the venue to the Floating Platform and the LED screen which is made out of 3 large screens and over 30 smaller moveable LED meshes!
Designing on this unique and large canvas as well as designing digital content that will synchronise and complement the choreography of the live performers was no mean feat.
The biggest challenge though was the stressful tight production timeline, which was closely tied to the schedule of the test runs and rehearsals.
Our team had to respond to constant revisions within short timeframes (3 days). Managing design revisions and simultaneously preparing for the time-consuming rendering process,on top of the stress that everything has to be flawless.
We are proud of what our Motion Graphics Design team achieved!
Our Alumni were also involved in many areas of this year's National Day celebrations!
National Day 2021 is a special one for the students and alumni of NYP SDM.
From the NDP 2021 logo by our Visual Communications Student Tan Yun Xin to the National Day Parade segments by our Motion Graphics Design students and our alumni being involved in many different areas of the show simultaneously almost making it an NYP Design & Media show!
See how our alumni were involved below:
NDP 2021 Show Film by Robot Playground Media
The brilliant and inspiring animated show film by Robot Playground Media (an alumni founded company) has many of our alumni as leads in the team!
They include Bernard Toh, Elaine Chen, Ong Ruwei, Nicholas Poon, Shahidah Shukoor, Tiffany Chia, Wendy Li, Javier Eng, Herbert Chia, Michelle Ong and Lim Wei Xiang!
Watch this clip to learn how Robot Playground Media adopted a 2D animation style to tell generation-spanning stories and connect the various acts of the Show together!
NDP Broadcast Augmented Reality by Anomalyst Studio
Amazed by the Broadcast AR during the National Day Parade? They were brought to you by Anomalyst Studio (alumni founded company)
Anomalyst Studio helped build upon visuals in the various Acts in the National Day Parade turning them into broadcast-exclusive AR!
Check out this post for details!
NDP Parade Act 3 & 4 by CraveFX
“Breathing City” NDP Official Lyric Video by Weaving Clouds
Weaving Clouds - a studio founded by our alumni Henry & Harry Zhuang who also did the direction and art direction of Breathing City's Lyric Video!
Jana Krisel our Animation alumnae did all the Background Art & Character Designs and contributed to the Animation as well!
Fun fact: This adorable animation was co-created with 600+ students from 6 schools coloring the frames!
“The Road Ahead” NDP Music Video by Finding Pictures
Our Alumni Li Yi Hua (Technical Director) & Rachael Lum (Concept Artist) & Animation student Caitlyn Rayna Santoso (Coloring Artist) were part of the team working on this music video by Finding Pictures.
August - NDP2021 Mascot
5 Digital Game Art & Design & 1 Animation 2020 grads designed August (mascot of NDP2021) and a range of products: dolls, game cards, web comics, stickers for communication apps (WhatsApp & Telegram), and filters for social media!
Check this post out for more details!
